Kindly check the Prospectus for details as there are a few changes

     Subject to change as per Uninversity / Government Guidelines issued from time to time.

    

The University of Mumbai introduced the Bachelor of Mass Media (BMM) Course during the academic year 2000-2001. It is a three years degree programme with six semesters, with each semester of approximately five months duration. A student has the choice to specialize in either Journalism or Advertising in the third year.

Wilson BMM endeavors to produce graduates with advanced knowledge in communication, preparing them to be the leaders in mass communication with morality, creativity, insightful attitudes and essential skills in English.

Eligibility:
Students who have passed the H.S.C. examination in Arts, Science or Commerce, with not less than 50%
marks, are eligible to apply for this course.

Scheme:
The examination is conducted at the end of each semester. A theory paper carries 100 marks. The evaluation of the performance of the students in theory papers is on the basis of both internal assessment (50%) and semester end examination (50%).

Passing Standards:
A minimum of 50% marks are required in every paper in order to pass. Not more than two A.T.K.Ts are allowed per semester.

                                                             
                                                   First Year Bachelor in Mass Media


                First Year: First Semester (Six Papers)
1.1 Effective Communication Skills - I
1.2 Fundamentals of Mass Communication
1.3 Introduction to Computers
1.4 Landmarks to 20th Century World History
1.5 Introduction to Sociology
1.6 Economics

                First Years: Second Semester (Six Papers)
2.1 Effective Communication Skills - II
2.2 Political Concepts and Indian Political Systems
2.3 Principles of Marketing
2.4 Introduction to Psychology
2.5 Principles of Management
2.6 Introduction to Literature in English

                                                                           Second Year Bachelor in Mass Media


                Second Year: Third Semester (Six Papers)
3.1 Introduction to Advertising
3.2 Introduction to Journalism
3.3 Introduction to Public Relations
3.4 Introduction to Media Studies
3.5 Introduction to Culture Studies
3.6 Introduction to Creative Writing

                Second Year: Fourth Semester (Six Papers)
4.1 Mass Media Research
4.2 Organisational Behaviour
4.3 Understanding Cinema
4.4 Radio and Television
4.5 Advance Computers
4.6 Print Production and Photography

                                                                               Third Year Bachelor in Mass Media

                      Specialization: Advertising
Third Year: Fifth Semester (Six Papers)
5.1 Advertising in Contemporary Society
5.2 Copywriting
5.3 Advertising Design
5.4 Consumer Behaviour
5.5 Media Planning and Buying
5.6 Brand Building

                     Specialization: Journalism
Third Year: Fifth Semester (Six Papers)
5.1 Reporting
5.2 Editing
5.3 Feature and Opinion
5.4 Journalism and Public Opinion
5.5 Indian Regional Journalism
5.6 Niche and Magazine Journalism - I


Third Year: Sixth Semester (Six Papers)
6.1 Press Laws and Ethics
6.2 Broadcast Journalism
6.3 Niche Journalism - II
6.4 Internet and Issue in the Global Media
6.5 News Media Management
6.6 Contemporary Issues